Tuesday, June 23, 2009

history of pininfarina by david beasley, senior designer at pininfarina (=radical)


Batista “Pinin” Farina.
Battista, or Pinin as his nick name was to his friends and family (meaning “little” or “baby” in Piemontese dialect) started drawing this new automobile invention early on and soon became an apprentice mechanic at the age of 12 years old working in his older brother Giovanni’s coachworks in 1905. This informative period brought him into a new and interesting world, a period of time that both fascinated and scared western culture, where the machine was art and the firery mayhem of a racing car was the most awe inspiring sight -more beautiful than anything in the history of art, sculpture and music. The “Futurist” art movement of the early 20th century captivated this moment in history and Pinin wanted to be part of this.

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